Dynamic Media Wall Content
Once the idea of the Dynamic Media Wall was conceived - we then had to consider what abstract art performances to put up there. One of the ideas we had was to work with paint and to bring the it to life in a way of expressing the colour of the cars, but without being so literal. We never thought for a moment we'd get our hands on an F-TYPE to play with... but don't worry folks, this wasn't the defacing of a fully working production model. This motor had done the job it was built for.
No CGI or any special effects here, just a hand full of RED Digital Cameras and buckets of well mixed paint... and an accurate bit of paint throwing so not to it all over the studio.
Shot at 250fps, the result was a wonderful visual effect for the 18x5mtr media wall. Most certainly an eye catcher.
Creative Concept/Art Direction/Film Production
Direction/Production - Wash Design Studio
Camera/Assist - http://eu.red.com/