Naming/ Brand/Brand Assets/Web/Film
Duco enables financial services firms to control complex data using light-touch, self-service technology. They are shaping the core of new, efficient operations through intelligent systems throughout the financial sector.
Wash were asked to look at the name as a starting point for the company and product. We required something simple and short. We eventually landed with Duco which also worked well with the .co giving us a simple URL to work with and for people to easily remember.
Our brand approach began with a logo style that made complex look simple to reflect the product, but also now taking it on further by adding another visual layer with our female character, as intelligent algorithms are not always the best visual to hit home a message.