D'Montt Equestrian Centre were starting from the ground up and required a quality brand and logo/mark from the start. The logo/mark would be used across all their marketing material, but needed to be easily embroidered and debossed into leather garments and Equestrian wear range used at Show Jumping events.
The logo needed to be bold and strong yet with an elegance. The log/mark was created from the type face ITC Cheltenham used for the naming. We also wanted to create some drama with the accompanying imagery along strength and elegance. Luckily for us, we had a lousy summer enabling us to choose a day for the shoot that had plenty of drama in the skies. We needed lots of patience on the day, due to rain, wind, the horses not liking the flash heads plus Andy Walmsley's allergic reaction to horse hair.
Creative Concept/Art Direction/New Logo