This required a complete refresh of their brand, but a hark back to their heritage. This project also ran alongside a complete re-fit of the hotel that was trying to get back to it's colonial roots and inject a bit of that Victorian feel but without looking too old fashioned. A heritage brand with a contemporary feel.
This logo/crest has become extremely popular and has found itself into many branding design books across the world. Recognition at last!
Creative Concept/Art Direction/New Logo/Photography/Marketing Material/Signage/Web